Learn how to run profitable ad campaigns that actually fill tables without wasting your budget.
Facebook and Instagram ads can be incredibly profitable for restaurants—if done right. This guide shows you exactly how to create campaigns that generate bookings, not just likes.
Radius targeting: 3-5 miles for sit-down restaurants, 1-2 miles for quick service. Don't waste money showing ads to people who'll never visit.
Videos get 3x more engagement than static images. Show food prep, plating, ambiance. Keep it under 15 seconds.
"Book now and get 15% off" performs better than "Check out our menu." Give people a reason to act immediately.
Show ads to people who've visited your website but didn't book. They're already interested—push them over the line.
Carousel ads (multiple dishes), single image, video, Stories ads. Test to see what your audience responds to best.
Start with £5-10/day. Scale up only after you've proven an ad works. Most restaurants waste money by spending too much too fast.
Key Metric: Track cost per booking, not just clicks or impressions. If you're spending £8 to get a £30 booking, that's profitable.
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